UWS: E-COMMERCE

Topic 6 - Blog Questions

Gabriela Gedeonova

B00239895

1. What percentage of the world’s population uses the internet?

Answer:

Internet users in the world are:

· Asia- 44.8%

· Europe- 21,5%

· North America- 11,4%

· Lat America/ Caribb- 10,4%

· Africa- 7%

· Middle East- 3,7%

· Oceania/ Australia- 1%

The Internet is still growing, but broadband needs to developed further, reduced its price rates before grow rate increase all over the world.

2. What percentage of UK on-line advertising spends is spent on ‘search advertising’?

Answer:

High internet take-up counts for nearly 30% of advertising spend on internet advertising. In the UK its 28,7 % driven by high level of credit cards owners, high level of trust in online payments and launch of major online shopping services e.g. Amazon.

3. Who is comScore, Inc. (NASDAQ: SCOR) and what is their significance?

Answer:

It is a provider of on- demand digital analytics solution to help its customers keep informed, data-driven decisions and apply digital business strategies. They can look deep insights into consumer behaviour through their usage of online properties, demographic characteristics, attitudes, lifestyles and offline behaviour, and use its platform to measure, analyze and report on digital activity.

4. Name the top 3 most widely accessed blogs in the world?

Answer:

Huffington Post by founder Arianna Huffington and her three partners, Mashable by Pete Cashmore started in 2005 and TMZ- Thirty Mile Zone by NewsWeek are the most popular and visited bloggers in world.

5. Give the names of two Online Business Alliances operated by airlines?

Answer:

The Star Alliance, world’s largest airline alliance include total of 26 airlines and started in 1997 when a group of 5 airlines came together to create program that unified everything about flying.

(Total Marks 5%)

Each question answers should be no more than 50 words long.

Notes

A. These questions should be researched and answered before your tutorial session which will take place, week commencing 19th November. Remember to take a note of, and properly reference your sources.

B. You will key this information directly into your Google blog site after you set it up.

These answers should be posted onto your Google blog site on or before Friday 30 November.