UWS: November 2012

Topic 6 - Blog Questions

Gabriela Gedeonova

B00239895

1. What percentage of the world’s population uses the internet?

Answer:

Internet users in the world are:

· Asia- 44.8%

· Europe- 21,5%

· North America- 11,4%

· Lat America/ Caribb- 10,4%

· Africa- 7%

· Middle East- 3,7%

· Oceania/ Australia- 1%

The Internet is still growing, but broadband needs to developed further, reduced its price rates before grow rate increase all over the world.

2. What percentage of UK on-line advertising spends is spent on ‘search advertising’?

Answer:

High internet take-up counts for nearly 30% of advertising spend on internet advertising. In the UK its 28,7 % driven by high level of credit cards owners, high level of trust in online payments and launch of major online shopping services e.g. Amazon.

3. Who is comScore, Inc. (NASDAQ: SCOR) and what is their significance?

Answer:

It is a provider of on- demand digital analytics solution to help its customers keep informed, data-driven decisions and apply digital business strategies. They can look deep insights into consumer behaviour through their usage of online properties, demographic characteristics, attitudes, lifestyles and offline behaviour, and use its platform to measure, analyze and report on digital activity.

4. Name the top 3 most widely accessed blogs in the world?

Answer:

Huffington Post by founder Arianna Huffington and her three partners, Mashable by Pete Cashmore started in 2005 and TMZ- Thirty Mile Zone by NewsWeek are the most popular and visited bloggers in world.

5. Give the names of two Online Business Alliances operated by airlines?

Answer:

The Star Alliance, world’s largest airline alliance include total of 26 airlines and started in 1997 when a group of 5 airlines came together to create program that unified everything about flying.

(Total Marks 5%)

Each question answers should be no more than 50 words long.

Notes

A. These questions should be researched and answered before your tutorial session which will take place, week commencing 19th November. Remember to take a note of, and properly reference your sources.

B. You will key this information directly into your Google blog site after you set it up.

These answers should be posted onto your Google blog site on or before Friday 30 November.

REFERENCES:

· Top 10 Best Blogs-Most Popular Bloggers 2012, Most Popular Bloggers In The World- 2012 by Vijay Lamba, Sunday, August 28, 2011

[Online] Available

http://topbestlisted.blogspot.com/2011/08/top-10-best-blogs-most-popular-bloggers.html

[Accessed 19 November 2012]

· Internet World Stats, INTERNET USAGE STATISTICS The Internet Big Picture World Internet Users and Population Stats

[Online] Available

http://www.internetworldstats.com/stats.htm

[Accessed 19 November 2012]

· Ofcom, Nearly 30% of advertising spend in the UK is on internet advertising

[Online] Available

http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr11/international/icmr5.08

[Accessed 19 November 2012]

· About.Com Business Travel, Star Alliance – Member Airlines, by David Kelly

[Online] Available

http://businesstravel.about.com/od/airlines/g/star_alliance1.htm

[Accessed 19 November 2012]

· Google- Finance, COMSCORE, Inc. (NASDAQ:SCOR)

[Online] Available

http://www.google.co.uk/finance?cid=715364

[Accessed 19 November 2012]

Topic 5 – Blog Questions

Gabriela Gedeonova

B00239895

1. Who invented hypertext? (1 mark)

Answer:

Vannevar Bush was the first inventor of the principles underlying modern hypertext research. Than in 1960 graduate student at Harvard, Ted Nelson invented Xanadu system for a term project computer-based hypertext. Later on in 1965 he coined the term hypertext and presented the system at a national conference of the Association for Computing Machinery, but Bush’ foundation helped Tim Berner-Lee and others to invent Hypertext Markup Languge, Hypertext Transfer Protocol and Universal Resource Locators in 1990.

2. At its peak in the 1990’s what percentage of the browser market

did Netscape have compared to Microsoft? (1 Mark)

Answer:

In the 1990’s the Netscape was used by more than 90 percent of people surfing the web and by summer of 1995 Netscape had as much as an 80%+ market share.

3. Why did Netscape sue Microsoft? (1 mark)

Answer:

Netscape filed a civil suit against Microsoft for anti-social behaviour, by undermine AOL’s Netscape internet browser, by giving their own browser away for free and by this, they try to dominate the market in operating systems to restrict others competition and promoted its own browser. Netscape also required for an injunction against Microsoft’s alleged antitrust violations for the present and in the future. This injunction could change the way the high-tech market looks and improve the nature of competition.

4. What was the dot com crash? (2 Marks)

Answer:

The dot-com boom was known as investment bubble that formed around Internet companies, which encourage many investor to pour money into new created company on internet within very little planning. This follow by the dot-com crash after many of these businesses proved to be unprofitable and investor started to cut off funding which lead to failure of these companies.

Each question answers should be no more than 50 words long except question 3 which should be no more than 100 words.

5. As part of your PDP, how important do you think information and information systems are to your main subject area(s) and your future chosen career?

Answer:

Information technology plays increasingly important role in business so therefore many employees looking for people with experience to handle this information and to be able to used them within their business. So gaining some knowledge will help me in the future to find the job in the industry I find exciting. Also staying current on trends in technology and the changing online environment will help me to secure job in the future as many employers believe that having good knowledge is very essential part of keeping their company competitive in the fast forward world of technology and in the age of Internet.

Your answer should be no more than 100 words long. (Total Marks 2%)

Notes

A. These questions should be researched and answered before your tutorial session which will take place, week commencing 5th November. Remember to take a note of, and properly reference your sources.

B. Be aware that these are assessments and contribute to your final mark for this module.

C. Make sure you put your NAME and BANNER number on your work.

REFERENCES:

· Orality and Hypertext: An Interview with Ted Nelson, by Jim Whitehead

[Online] Available

http://www.ics.uci.edu/~ejw/csr/nelson_pg.html, [Accessed 07 November 2012]